Medical promotional products are now being used to create brand awareness and recognition but are they effective? Certainly yes! Using medical themed products to advertise is one of the best decisions you can make if your business or service relates to the healthcare industry. However, you must know how to pick the right health promotional product if you want your campaign to be effective.
How to pick the right health/medical themed promotional products
First, always consider the needs of your target market. Will the products be useful to your clients? You can choose a lifestyle product that they can use in the home, for travel, or at the office.
Second, always choose a practical promotional item. Practical items are more likely to be used. You may invest in desktop accessories but your clients or patients may already have these items and therefore have no use for a duplicate. Look for an item that has a more extended lifespan if you want to get more brand awareness.
Finally, consider a promotional item with a large imprint space or branding area. Your logo and slogan should be clearly visible on this item. There are so many healthcare promotional products that have a large imprint space to advertise your logo and website.
Different types of medical promotional products
- Promo hand sanitizers: Hand sanitizers are very effective mainly because they are used every day and by almost everyone. Small and lightweight, a promo hand sanitizer can be carried everywhere. This means your brand will be promoted wherever this item is in use. Antibacterial sanitizers are a cheap and practical giveaway that appeals to most everyone.
- Travel Accessories: There are many useful travel accessories in the health & medical category. One of the most popular healthcare promos is a pill holder or pill case. These come in a variety of sizes. Another good pick is a first aid kit. Small kits can be carried in a bag or stores in your cars glove compartment. Finally, a small, transportable medical history record is a smart idea that most patients would probably never think to purchase on their own, but they would definitely use it if they had one.
Stress relief products: another sub-category of health themed promotional products can be classified as stress relief products. One of our most popular products is a gel bead hot/cold pack. This is another very useful, small, and easy to transport promo that clients or patients may not think to purchase on their own, but would definitely use. Acrylic massage’s are small and budget-friendly too.
Before you put money into any promotional item, make sure you come up with effective ways of using this product purely for advertising. If you have chosen to go for company logo mugs, there are many ways that you can use them to create brand awareness. People love mugs and other popular promo items like customized drawstring backpacks because they are practical and can be used for a period of time. Since most everyone enjoys a hot beverage, an attractive ceramic mug is a great idea. Let’s look at simple ways to make a promotional mug compelling to clients and prospects.
Choose attractive & eye-catching styles & colors
One of the best ways to make your promotional items stand out is to choose a product that is stylish or colorful. Think of a creative design or message that you will imprint on the mugs. Mugs do not have a big imprint area like custom drawstring bags but you can, customize with your brand logo and slogan or catchy message on the other side. You can really impress your customers by gifting them a nice logo mug accompanied by useful and sporty custom drawstring bags that can be used for trips to the gym, library or a weekend outing.
Think about how and where a mug can be used
Company logo mugs will be most appreciated during the cold months when people tend to drink more hot beverages. There are so many types of mugs these days to choose from. An investment in coffee mugs can include the classic desktop styles as well as travel mugs and tumblers. Desktop styles are normally made from ceramic material and can be a basic economical style like a diner mug, or you can go for something different like a bistro, latte of café mug. While a desktop mug can be kept at the office and used daily, perhaps a travel mug would also be a good choice because you will get greater brand exposure. You can alsopurchase high-end promotional tumblers as a corporate or business gift. We offer brand name drink ware too that is individually packaged in a nice branded gift box. Think of something out of the box that will be appealing to your clients.
Offer customers promotional tumblers which are unique and your brand will receive the much needed attention.
Having a distinct marketing strategy scales a benchmark for an organization. It makes a hard impact on your prospective clients &business associates and brings prosperity in your trade. These strategies may include several online marketing ways such as social media optimization, Search engine optimization and pay per click. Other then these, there are many ways of offline marketing. These include viral marketing and giving promotional products to your clients and company employees. Different companies use different products, however using Medical promotional products for business promotions is a great way to show care & regards towards the client.
There are several healthcare promotional products available in the market, such as antibacterial sanitizers, beauty & spa kit, first aid kits and medical & dental products. Different products can be utilized according to the variegated natures of the organizations.
- If it is a hospital, gifting a sanitizer will be definitely suitable and helpful to doctors, patients and nurses. However sanitizers will be suitable for other companies as well because people are these days very much concerned with personal hygiene.
- Promotional medical kits: These are useful for various organizations, in order to woo their employees as well as patrons. Such kits include things which are extremely necessary for day to day life. For instance sanitizers, syringe pens, syringe highlighters and medical creams and ointments. This box can also be customized according to your needs, which is available with different providers and distributors.
- First aid kits: These kits show warmth and care towards the clients and employees. The kits may contain traditional bandages, antiseptic ointments & liquids, cotton, hand sanitizers and other necessary medicines.
- Beauty & spa kits: These kits are useful in fashion and cosmetic industry, in order to woo the clients. The beauty and spa kits may include creams, perfumes, face pack and daily wear makeup arrangements.
Healthcare promotional products are available in large quantity with different medical and pharmaceutical firms. These firms are producing these medicines with a proper license. The different promotional medical products can be bought at suitable prices ranging from minimum to maximum.
Gifting something helpful can sent a good message across the customers and employees. First of all it sends a message you are generous enough and care about your employees and clients’ health. Secondly it sends a message that you think beyond just asking for business. It helps maintain highly pleasant relations between the client and the company.
These Medical promotional products are widely available in medical stores; promotional gifts distribution stores, Medical vendors & manufacturers and pharmaceuticals. The variety of healthcare promotional products is easy to be found in the market. Pharmaceutical use in the process of marketing is highly beneficial and causes an everlasting impact on the receiver of the gift.
Custom tumblers can be seen everywhere from coffee shops to the sporting goods stores. Reusable in their characteristics, these tumblers create an opportunity for the advertisers to promote and get their marketing message in the hands of the targeted market and audience.
Selecting a promotional tumbler to endorse their brand, advertisers are free to select from a diverse range of quality items to impress their audience. For instance, if an acrylic tumbler with straw wholesale selected by the promoter works, then it will take its place in the hands of the receiver in their day today requirements of having tea or coffee. Your marketing message will be exposed to them whenever they use it.
This further makes the wholesale promotional tumbler, a perfect give away for corporate events and trade shows where the relevant prospects will be present. The benefit a brand gets with these promotional products with the message advertised over them justifies the expenses on promotional giveaways.
The promotional tumblers can further be used for promoting the awareness initiatives as well. Setting an easily achieved donation level with a tumbler as a complementary gift can help you accomplish the goals of incentive’s the sponsors and recruiting the new donors and volunteers as well. Such gifts printed with the logos and slogans are a desirable gift that can be used for motivating the donors. Making the tumbler an effective promotional tool, creatively designed imprint over it can also help sparking the conversation about the cause and participation.
- Brand visibility: Tumblers as promotional giveaways help you increase the visibility of your brand and get it noticed and remembered at the lowest possible cost.
- Customer loyalty: Logo imprinted tumblers are useful for the daily usage. Rewarding customers with these handy and high utility tumblers enable you build the customer loyalty.
- Traffic growth: By giving the promotional merchandise to your audience, you can encourage more and more visitors to your website. With the discounts you offer, you can offer give the promotional items with your brand logo imprinted over it, which will help giving exposure and web traffic to your brand.
- Client support: offering giveaways to your customers with your message and logo imprinted over it, apart from highlighting your creativity also express gratitude towards them. This helps earning their support for an extensive period of time.
- Distinctive identity: You can build a unique identity of your brand with the help of optimum and customized promotional items. For example, acrylic tumbler with straws can be considered as cost-effective giveaways to be given to the customers in summers.
Creativity is usually valued, particularly when it comes to marketing. An expectant mom will adore a gift basket inclusive of romper, pacifier and bottle from a birthing service. It is effective when a promotional product relating to what the company offers is unique. These promotional products further helps getting your company and brand name out into the public. There are several benefits in using healthcare promotional products to promote your business which are as follows:
- Stand above the competition: promotional products help providing your company a flair that others companies might not be using. Aiding you stand out from the competition, it further helps you opening the line of communication between your company and the customers.
- Inexpensive advertising solutions: Promotional products way less expensive than getting your products advertised in television and radio. Let us exemplify with an example, think of an acrylic tumbler with straw having the logo of your company imprinted over it. This promotional tumbler used by the recipient will work as a moving billboard for your company. All in a fraction of what one pays for an actual billboard advertisement.
- Tangible items for giveaways: These promotional products are useful and tangible in their characteristics. People can keep with them at all times for the future reference. The usefulness of the item goes beyond the person who receives it. The more a potential customer gets acquainted with your brand, the more likely he is to consider your company in the need of assistance. Promotional items such as promotional tumblers have the ability to consistently show the logo of your company logo.
- Exceptional way to introduce a new product to the audience: offering promotional products is a unique way to launch and introduce new products into the market. The target audience evaluates the product; decide if it is good or not thereby helping the company collect the data to perfect the product. This not only works to improve the products but also aids in increasing the confidence of consumer in the new products launched by a company.
The promotional gifts you offer should be based on the customers you are targeting at. If your market is inclusive of teenagers primarily then you can offer them with customized drawstring backpacks. However, a market that chiefly includes senior citizen then you can go for custom tote bags as they are slightly smaller in their sizes helping them pick the grocery items from the store.
It is important for you to have healthy customers. This is because healthy customers have more money to spend buying your products or services. You can therefore try and safeguard their health while at the same time marketing your business by using healthcare promotional products. There are many such promo items that you can find being sold online. All you need is to make sure you pick the product that will resonate properly with your business. For instance, if you run a healthcare business then you should give medical promotional products. You will find that giving away golf products will not be effective.
For instance, one of the products you can buy is a promo hand sanitizer. This can be quite handy if you run a grocery business. You can have the bottles of sanitizer placed at several spots in your shop so that customers sanitize their hands after touching all those fresh produce. This bottle can have your business name and logo imprinted on it. Those people who use it then can identify with your business and feel that you care for their health.
Another business where you can use promotional hand sanitizers is the supermarket. Your shoppers will move around pushing carts which have been handled by many other people. As a result, they might be breeding grounds for bacteria. You can place the hand sanitizers at the exits so that your customers use them after they are done with shopping.
With such businesses as groceries and supermarkets which sell food items, giving away promotional lunch bags can assist in your marketing campaign. These items should be reusable so that they can last for long and pass the message effectively. You should also ensure they are environmentally friendly since there are customers who are very particular about the products they use. It will help to improve the image of your business.
If you run a business selling medical products, you can use promotional items which are meant to market your products or services. For instance, if you sell pharmaceuticals, you can have branded pens, notebooks, t-shirts and bags in order to market your products or services. You can hand these items out to those pharmacies that buy and stock your products. Additionally, if you run a dental clinic or other healthcare service business, you can have similar items which are branded with your business name and logo in order to market your business.
As part of your making campaign, you need to decide how you are going to distribute the promotional lunch bags and other items. Things like hand sanitizer can be shared but others cannot. In order to cut on your costs, you need to make sure that they are properly distributed so as to give you the most effective results. You should remember that the main aim of using the products is to market your business brand. You should therefore make sure you choose and distribute the items correctly so that they are beneficial to your business.
All over the world, people enjoy their cup of coffee and tea. There is always that single mug that someone loves taking their favorite drink with. You can take advantage of this and create company logo mugs of high quality which your target customers can become attached to. Whenever they use the mug or promotional tumbler, you are going to get some free advertising for your brand logo or message. Before you decide to invest in these promotional tumblers, below are a few things worth considering.
To start with, look for a way to come up with high quality mugs which can be used over and over again. You don’t want products which break easily because they will minimize the length of your brand’s exposure. You would rather dig deeper in your pockets to come up with the highest quality travel mugs with logo. Remember that high quality promotional items will always present your brand in the best light. Furthermore, you will show your customers that you care about them whenever the free giveaways are of the highest quality.
The other thing you have to consider when investing in promotional tumblers and mugs is the kind of design that is going to be most suitable for your advertising needs. You must make sure your logo and brand message stand out. Choose the printing technology that is long lasting because you don’t want your logo to come off a few days later due to frequent washing. You need to sit down and discuss with the producers regarding the durability of the method they used to imprint your logo and brand message. At the end of the day, it is important to insist on an acrylic tumbler with straw that is going to meet your advertising needs in the long term.
Other than that, it is important to think of the size of the items you are about to invest in. The promotional mugs and tumblers can come in different sizes or a standard size depending on your target market. If you are selling coffee or tea products then look for travel mugs with logo which are ideal for these drinks. You need to make the items appealing to a large group of users. This is the only way you are going to get more people to be interested in your products.
Company logo mugs and tumblers can be designed using different materials. You can have them designed using metal, glass or plastic. The idea is to come up with a product that uniquely presents your brand. Your budget will always play a crucial role in your choice of material. It is always important to come up with mugs that will stand out. Compare what your competitors have and aim at giving your customers something with an added advantage. This is the only way you are going to stand out when everyone is giving out free giveaways. It can be a bit of a challenge to select the most suitable promotional tumbler for your brand. This is why you should consider getting an expert to help you with the designing and production.